How Can Real Estate Agents Use AI for Lead Generation?
Module 2 teaches agents how to build AI-powered lead generation systems using tools like ChatGPT, Clay, and automated CRM workflows. Students learn to create lead scoring models, automated follow-up sequences, and AI-assisted prospecting workflows that identify motivated buyers and sellers. The module includes templates for sphere-of-influence campaigns, expired listing outreach, and FSBO prospecting that agents can deploy the same week. Agents who complete this module report an average 40% increase in qualified lead flow within 30 days.